AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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Una erosión que va mucho más allá de la publicidad El reciente anuncio del Washington Post —el despido de casi 300 periodistas de un total de 800, tras más de 100 millones de dólares de pérdidas en 2024— no es…
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Attention: a strategic issue for brands In a hyper-connected world where every moment is saturated with information, capturing attention has become an absolute priority for brands. The multiplicity…
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The conversion challenge: reconnecting consumers with advertising Growing mistrust of traditional advertising Today’s consumers are inundated with advertising messages and are becoming increasingly distrustful. Several studies show that…
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How to attract consumers’ attention to advertising? BuyTryShare’s innovative approach In a world saturated with advertising messages, capturing consumers’ attention has become a real challenge. Every day, a…
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This eerily resonates with a prescient scene in the Succession series (HBO, 2019), where Jamie Laird, outside banker and financial advisor, tells patriarch Logan Roy (founder and CEO…
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