A simulation framework by BuyTryShare®
The Proof ROI Engine
Exposure creates attention. Proof creates conversion.
How ROI actually works
From media spend to measurable business impact — the chain has four steps, not two.
Exposure
Media reach — your ad is seen.
Attention
Cognitive capture — your message registers.
Proof
Certified consumer validation — your message is believed.
Impact
Incremental business outcome — direct + assisted conversion.
Standard ROI models measure steps 1 and 2. The Proof ROI Engine models all four — including the proof layer that turns attention into conversion.
What most ROI models miss
Direct measurable impact
QR scans, landing page visits, trackable post-exposure actions. This is what standard attribution captures.
Assisted impact — the core value
The invisible influence: a consumer sees the proof layer, does not scan, but is reassured. The decision happens later — but the proof was the catalyst.
Scenario-based outcomes
Upside / Base / Stress. A realistic reading of what proof integration delivers — not a promise, but a quantified planning scenario.
Media and reviews: complementary, not competing
Media measurement has become sophisticated. Brands track exposure through GRP, reach, frequency. They measure clicks, visits, and trackable actions.
But these metrics share the same blind spot: they measure activity, not validation. They capture whether an ad was seen — not whether it was believed.
- Exposure / GRP
- Clicks & visits
- Trackable actions
- Trust in the message
- Decision facilitation
- Invisible assisted conversion
Media tracks activity. Proof tracks validation. You need both.
Proof is the missing layer
BuyTryShare integrates certified customer proof directly into media environments to activate the missing layer between attention and conversion.
Only verified post-purchase buyers. NF522 / ARPP aligned.
TV, BVoD, cinema, press — where attention is highest.
5-second proof tag with QR code, immediately after the main brand spot.
“Without question, the most innovative solution I've seen in the world of customer reviews and advertising.”
What it looks like
The 5-second Trust Proof
Right after the brand spot, a 5-second tag displays certified customer proof: a verified rating, a real buyer review, and a QR code to go further. It is the layer ROI models don't measure — made visible on screen.
“True to the promise, I recommend without hesitation.”
Illustrative mockup — Télévaluateurs® / TV Reviewers format. The QR stays discreet; the bottom bar represents the tag's 5 seconds.
From measured ROI to proof-driven ROI
| Dimension | Traditional media ROI | Proof ROI Engine |
|---|---|---|
| Measurement basis | Exposure-based | Proof-based |
| Primary driver | Click / visit driven | Conversion uplift driven |
| Attribution scope | Direct only | Direct + assisted |
| Output type | Static forecast | Scenario-based (Upside / Base / Stress) |
| Trust modelling | Not included | Core variable — proof uplift quantified |
A modelling framework, not a promise
The Proof ROI Engine is a scenario-based simulation tool designed to help advertisers and media planners quantify the value of certified consumer proof — before committing to a full activation.
Scenario-based (Upside / Base / Stress)
Adaptable per vertical — 8 sectors modelled
User inputs override defaults — no black box
Designed for PoC planning conversations
(beta internal modelling framework — outputs are planning estimates, not guaranteed forecasts)
Works across industries
Certified consumer proof delivers measurable uplift wherever trust is a purchase driver.
Quantify the impact of proof
The Proof ROI Engine is available on request for qualified marketing and media professionals. Run your own simulation before launching a PoC.
Access restricted to marketing professionals. The tool is available via a private link upon qualified request.