AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The paradox of customer centricity Brands love to proclaim their love for their customers: slogans, value statements, promises of a ‘human-centred’ experience. They want to be ‘customer-centric’, at…
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A widely used KPI… but with strong cultural biases Reminder for those unfamiliar with the term. NPS (Net Promoter Score) is a customer satisfaction indicator used worldwide. It…
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A single negative review can change everything… Sometimes all it takes is one cutting remark. One genuine but devastating comment, heard at the wrong time, in the wrong…
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1. Customer reviews: stronger trust than advertising Customer reviews are no longer incidental: they have become the norm that consumers systematically consult before making a purchase. In a…
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