Media Transformation
The sharing economy is making headlines
The end of the passive hearing For decades, the media model has been based on a simple assumption: the audience is watching. It is exposed to a message,…
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Media Transformation
Premium media: the next trusted platforms
Advertising trust is not evenly distributed For a long time, advertising was viewed as a relatively simple process: presenting a message to a specific audience, with enough repetition…
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Media Transformation
The media already has the key resource. They’re not monetizing it yet
The media are still evolving in a logic of diffusion, while the market has already begun to change The market has learned to spread better. He hasn’t yet…
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Media Transformation
After the battle of the interfaces, the next frontier in media: trust
From Broadcasters to Platforms: The Quiet Transformation of the Media In less than ten years, media companies have radically transformed their business model TF1 with TF1+, France Télévisions…
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