AdTrust Perspectives
The Trust Budget Paradox. Why everyone talks about trust… but nobody buys it.
Every marketing committee agrees trust matters. So why doesn't it have its own budget line yet?
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Measure attention. Question trust.
Editorial perspectives on trust, consumer proof and the future of advertising.
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Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Industry Perspectives
Attention, trust, creativity: what traditional media are reminding advertising of
Attention, trust, creativity: what traditional media remind advertising of If attention has now become a structuring KPI, the conference forcefully reminded us of one essential point: attention never…
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Industry Perspectives
When media turn against each other… value quietly shifts to platform
The Lidl case: a trigger, not the root cause Let us restate the facts clearly. Lidl France was convicted of misleading advertising after products featured in its TV…
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Industry Perspectives
TV advertising collapses in Europe: what if it’s a crisis of substance, not just format?
A disappointing start to 2025 for TV advertising revenues in Europe The latest figures published by Dataxis sound like a warning for the European advertising market. In most…
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