AdTrust by BuyTryShare

Measure attention. Question trust.

Editorial perspectives on trust, consumer proof and the future of advertising.

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Editor’s pick AdTrust Perspectives

Cannes celebrates creativity. But the next battle may be fought elsewhere.

6/22/2026 Stephane 7 min read

Cannes celebrates creativity — but the festival has also become the showcase of the platforms that control advertising's infrastructure. Against them, what remains distinctive about premium European media? Perhaps the battle for trust.

Recent Perspectives

Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology

Industry Perspectives

A strategic partnership to measure the impact of TV advertising

2/8/2025 Stephane 5 min read

BuyTryShare and FranceTV Publicité: exploring a collaboration on TV advertising, consumer proof, and measuring its real-world effectiveness.

Measurement & ROI

Revolutionize ad conversion

2/3/2025 Stephane 3 min read

BuyTryShare integrates certified consumer reviews into ad formats to help brands build trust and support campaign conversion.

Measurement & ROI

Consumer Attention to Advertising: A Major Challenge for Brands

1/24/2025 Stephane 5 min read

BuyTryShare explores how certified consumer reviews can help brands capture attention in an increasingly ad-saturated media environment.

Media Transformation

Tech versus traditional media: a battle for advertising survival

1/17/2025 Stephane 4 min read

BuyTryShare examines how traditional media can respond to Big Tech's dominance using advertising reach and the credibility of verified reviews.