AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100 million in losses in 2024 — is not an isolated incident. It…
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
A media Big Bang under close political scrutiny The Paramount–Skydance merger, approved by the FCC after months of negotiations, marks the birth of an entertainment giant: cinema, TV,…
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The rise of generative AI in advertising Generative artificial intelligence (GenAI) has rapidly evolved from a testing ground to a widely adopted advertising production method. It is no…
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1. A structural decline in revenues for “traditional” media Linear television, print media, and cinema have been experiencing a sustained erosion of advertising revenue for more than a…
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1. Customer reviews: stronger trust than advertising Customer reviews are no longer incidental: they have become the norm that consumers systematically consult before making a purchase. In a…
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