AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100 million in losses in 2024 — is not an isolated incident. It…
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100…
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Attention, trust, creativity: what traditional media remind advertising of If attention has now become a structuring KPI, the conference forcefully reminded us of one essential point: attention never…
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The Lidl case: a trigger, not the root cause Let us restate the facts clearly. Lidl France was convicted of misleading advertising after products featured in its TV…
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…and why advertising is directly affected For several years now, a vague unease has been spreading throughout the media ecosystem. It is not a sudden collapse or a…
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