AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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Cannes celebrates creativity — but the festival has also become the showcase of the platforms that control advertising's infrastructure. Against them, what remains distinctive about premium European media? Perhaps the battle for trust.
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The explosion of the attention economy Over the past two decades, the media and advertising industry has gradually structured itself around a resource that has become central: human…
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The surge in fake reviews is undermining the value of social proof For a long time, consumer reviews have been one of the most powerful indicators of trust…
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From Broadcasters to Platforms: The Quiet Transformation of the Media In less than ten years, media companies have radically transformed their business model TF1 with TF1+, France Télévisions…
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The new phase of the streaming wars Each player launched its own platform. In 2007, ten years after its creation as a mail-order DVD rental service, Netflix made…
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