AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The context is no longer neutral: it becomes a signal. In 2026, the environment in which an advertisement is displayed no longer plays a mere background role. It…
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The central paradox: social networks are used extensively… but are highly unreliable Social media platforms have never played such a central role in Europeans’ daily lives: according to…
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The traditional digital environment is in crisis Data from 2025 confirms a trend: the ‘all digital, all reach’ approach is beginning to show cracks. a) Platform moderation is…
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The media trust gap: a measurable divide A global study by Kantar entitled Media Reactions 2025 — based on more than 21,000 consumers in 30 countries and around…
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