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Measure attention. Question trust.

Editorial perspectives on trust, consumer proof and the future of advertising.

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Recent Perspectives

Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology

Media Transformation

After the battle of the interfaces, the next frontier in media: trust

3/15/2026 Stephane 7 min read

From Broadcasters to Platforms: The Quiet Transformation of the Media In less than ten years, media companies have radically transformed their business model TF1 with TF1+, France Télévisions…

Trust in Advertising

When AI dilutes the truth, brand safety becomes a democratic issue

2/15/2026 Stephane 9 min read

Explosion of fake reviews: regulation intensifies For years, fake reviews were treated as a minor annoyance. A technical problem. An isolated incident. In 2026, this is no longer…

Trust in Advertising

When the media lose evidence, they lose trust

1/16/2026 Stephane 7 min read

…and why advertising is directly affected For several years now, a vague unease has been spreading throughout the media ecosystem. It is not a sudden collapse or a…

AdTrust Perspectives

Why certified reviews are becoming the ultimate weapon against advertising mistrust

12/12/2025 Stephane 8 min read

This graph does not say ‘opinions have no place in advertising’ At first glance, this graph may seem counterintuitive to those who advocate for the integration of customer…