AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
1. A structural decline in revenues for “traditional” media Linear television, print media, and cinema have been experiencing a sustained erosion of advertising revenue for more than a…
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1. Customer reviews: stronger trust than advertising Customer reviews are no longer incidental: they have become the norm that consumers systematically consult before making a purchase. In a…
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Traditional media forced to reinvent themselves Faced with the growing dominance of GAFAM in the advertising market, traditional media outlets no longer have the luxury of remaining static.…
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1. A changing context: the end of blind trust Since the pandemic, distrust of institutions, advertising and even influencers has grown steadily. The advertising market is going through…
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