AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The new phase of the streaming wars Each player launched its own platform. In 2007, ten years after its creation as a mail-order DVD rental service, Netflix made…
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Streaming, CTV and advertising: towards a new investment landscape For several years now, advertising investment has been gradually shifting away from traditional media towards digital, connected and interactive…
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100…
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(c) Illustration Romain Doucelin/Hans Lucas via AFP – Les Echos Targeting is improving, but so is scepticism The TF1/M6/Amazon initiative is part of a clear industrial strategy: if…
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