AdTrust by BuyTryShare

Measure attention. Question trust.

Editorial perspectives on trust, consumer proof and the future of advertising.

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Recent Perspectives

Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology

Industry Perspectives

BVoD: when TV becomes a streaming platform… to be monetised

5/17/2025 Stephane 6 min read

Explore how BVoD could combine TV reach, verified consumer reviews and QR codes. BuyTryShare scenarios are hypothetical, with no measured campaign results.

Measurement & ROI

The QR Code Explosion: From Industrial Innovation to an Essential Digital Marketing Tool

4/25/2025 Stephane 4 min read

Global adoption on the rise Invented in 1994 by Masahiro Hara at Denso Wave to speed up the tracking of car parts, the QR code was initially a…

Industry Perspectives

When live meets influential: why Gen Z is the unexpected lever for reenchanting TV advertising

4/18/2025 Stephane 6 min read

GenZ: a generation that rejects traditional advertising? Advertising is going through a crisis of relevance. Generation Z, lulled by on-demand content, social networks and Ad-Blockers, seems to have…

Media Transformation

2030: TV won’t be what it used to be – and neither will advertising

3/22/2025 Stephane 4 min read

Faced with this technological revolution in the way television content is consumed, the question is no longer ‘do we need to adapt? but ’how do we reinvent media…