Media Transformation
The Emergence of the Trust Infrastructure in Media
Advertising learned to organize exposure with great precision. It has not yet learned to organize trust. That may be the next layer media will have to build.
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Editorial perspectives on trust, consumer proof and the future of advertising.
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Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Media Transformation
Premium media: the next trusted platforms
Advertising trust is not evenly distributed For a long time, advertising was viewed as a relatively simple process: presenting a message to a specific audience, with enough repetition…
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Trust in Advertising
The rise of evidence-based advertising
Why brands are looking for evidence everywhere If brands today are looking so much to integrate evidence into their marketing devices, it is not by fashion effect. This…
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Trust in Advertising
Advertising may have a credibility problem before it has a performance problem
The surge in fake reviews is undermining the value of social proof For a long time, consumer reviews have been one of the most powerful indicators of trust…
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