AdTrust by BuyTryShare

Measure attention. Question trust.

Editorial perspectives on trust, consumer proof and the future of advertising.

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Recent Perspectives

Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology

AdTrust Perspectives

Cannes celebrates creativity. But the next battle may be fought elsewhere.

6/22/2026 Stephane 7 min read

Cannes celebrates creativity — but the festival has also become the showcase of the platforms that control advertising's infrastructure. Against them, what remains distinctive about premium European media?…

AdTrust Perspectives

From Theory to Reality

6/14/2026 Stephane 8 min read

For six months, AdTrust asked whether trust could become a strategic asset in advertising. This edition marks the shift from theory to reality: a company, an MVP, a…

Media Transformation

The Emergence of the Trust Infrastructure in Media

6/9/2026 Stephane 8 min read

Advertising learned to organize exposure with great precision. It has not yet learned to organize trust. That may be the next layer media will have to build.

Media Transformation

The sharing economy is making headlines

5/5/2026 Stephane 10 min read

The end of the passive hearing For decades, the media model has been based on a simple assumption: the audience is watching. It is exposed to a message,…