AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100 million in losses in 2024 — is not an isolated incident. It…
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
When everything is green… but something is wrong Dashboards have never been so sophisticated: controlled CPA, stable ROAS, optimised conversion rates. In many organisations, 80 to 90% of…
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The bottom of the funnel did not “win”. It was over-invested. For more than ten years, the work of Les Binet and Peter Field has documented a counterintuitive…
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This graph does not say ‘opinions have no place in advertising’ At first glance, this graph may seem counterintuitive to those who advocate for the integration of customer…
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The context is no longer neutral: it becomes a signal. In 2026, the environment in which an advertisement is displayed no longer plays a mere background role. It…
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