AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The rise of BVoD: a response to new uses Broadcaster Video on Demand (BVoD), or video on demand offered by traditional broadcasters, is experiencing significant growth worldwide, in…
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The rise of BVoD: a response to new uses Broadcaster Video on Demand (BVoD), or video on demand offered by traditional broadcasters, is experiencing significant growth worldwide, in…
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A context that drives efficiency The European economy is slowing down. According to Le Monde (edition of 31 January 2025), ‘Europe is falling further behind the United States’.…
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GenZ: a generation that rejects traditional advertising? Advertising is going through a crisis of relevance. Generation Z, lulled by on-demand content, social networks and Ad-Blockers, seems to have…
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