AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100 million in losses in 2024 — is not an isolated incident. It…
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The media are still evolving in a logic of diffusion, while the market has already begun to change The market has learned to spread better. He hasn’t yet…
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Why brands are looking for evidence everywhere If brands today are looking so much to integrate evidence into their marketing devices, it is not by fashion effect. This…
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The explosion of the attention economy Over the past two decades, the media and advertising industry has gradually structured itself around a resource that has become central: human…
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The surge in fake reviews is undermining the value of social proof For a long time, consumer reviews have been one of the most powerful indicators of trust…
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