AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Advertising trust is not evenly distributed For a long time, advertising was viewed as a relatively simple process: presenting a message to a specific audience, with enough repetition…
Read More
The media are still evolving in a logic of diffusion, while the market has already begun to change The market has learned to spread better. He hasn’t yet…
Read More
From Broadcasters to Platforms: The Quiet Transformation of the Media In less than ten years, media companies have radically transformed their business model TF1 with TF1+, France Télévisions…
Read More
The new phase of the streaming wars Each player launched its own platform. In 2007, ten years after its creation as a mail-order DVD rental service, Netflix made…
Read More
