AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
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An erosion that goes far beyond advertising The recent announcement by The Washington Post — the dismissal of nearly 300 journalists out of 800, following more than $100 million in losses in 2024 — is not an isolated incident. It…
Read MoreInsights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Everywhere in the world, the same observations apply: Media ad sales house revenues are structurally declining (particularly in print, but also on TV…); Advertising attention is dropping, especially…
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The new deal: trust + power In 2025, traditional advertising is no longer enough. Recall rates are plummeting, attention spans are short, and mistrust is at an all-time…
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A tense environment for advertising sales houses The pressure on advertising sales houses has never been greater. Faced with the rise of GAFAM, changes in audience habits, and…
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Traditional media forced to reinvent themselves Faced with the growing dominance of GAFAM in the advertising market, traditional media outlets no longer have the luxury of remaining static.…
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