AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
The bottom of the funnel did not “win”. It was over-invested. For more than ten years, the work of Les Binet and Peter Field has documented a counterintuitive…
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This graph does not say ‘opinions have no place in advertising’ At first glance, this graph may seem counterintuitive to those who advocate for the integration of customer…
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The context is no longer neutral: it becomes a signal. In 2026, the environment in which an advertisement is displayed no longer plays a mere background role. It…
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The paradox of customer centricity Brands love to proclaim their love for their customers: slogans, value statements, promises of a ‘human-centred’ experience. They want to be ‘customer-centric’, at…
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