AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Advertising has historically been built on exposure For decades, advertising has been based on a relatively stable formula: a message, a medium, an audience. The brands’ mission was…
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When short-term optimization becomes a strategic blind spot For years, digital marketing has had a clear goal: to make performance measurable, optimizable, and manageable—CPA, ROAS, conversion, attribution. This…
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The explosion of the attention economy Over the past two decades, the media and advertising industry has gradually structured itself around a resource that has become central: human…
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When everything is green… but something is wrong Dashboards have never been so sophisticated: controlled CPA, stable ROAS, optimised conversion rates. In many organisations, 80 to 90% of…
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