Measurement & ROI
What dashboards don’t see
When everything is green… but something is wrong Dashboards have never been so sophisticated: controlled CPA, stable ROAS, optimised conversion rates. In many organisations, 80 to 90% of…
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Editorial perspectives on trust, consumer proof and the future of advertising.
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Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Consumer Proof & Reviews
Advertisers’ new marketing choices
In a recent post, we highlighted a major transformation in the marketing strategies of major advertisers, including Unilever. According to its CEO, Fernando Fernandez, marketing must now be…
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Measurement & ROI
The QR Code Explosion: From Industrial Innovation to an Essential Digital Marketing Tool
Global adoption on the rise Invented in 1994 by Masahiro Hara at Denso Wave to speed up the tracking of car parts, the QR code was initially a…
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Measurement & ROI
AI at the service of advertising sales houses: how to turn consumer reviews into a lever for advertising performance
The challenge of traditional advertising: capturing attention and generating engagement Media advertising sales houses operate in an environment where the pressure on advertising performance is increasing. Faced with…
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