AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Everywhere in the world, the same observations apply: Media ad sales house revenues are structurally declining (particularly in print, but also on TV…); Advertising attention is dropping, especially…
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Amidst the creative buzz of Cannes Lions 2025, it was hard not to notice the American dominance on the Croisette: from beaches to rooftops, US giants were out…
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BuyTryShare is participating for the first time in Cannes Lions, the global festival of creativity, from June 16 to 19, 2025. This is a strategic step for this…
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A European dynamic that is gaining momentum One of the highlights of the event was the mapping of the European CTV (Connected TV) market, which is now emerging…
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