AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
At BuyTryShare, we believe it’s time to merge two forces that, until now, have lived in separate worlds: The power of traditional media: television, press, cinema… capable of…
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The new deal: trust + power In 2025, traditional advertising is no longer enough. Recall rates are plummeting, attention spans are short, and mistrust is at an all-time…
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A tense environment for advertising sales houses The pressure on advertising sales houses has never been greater. Faced with the rise of GAFAM, changes in audience habits, and…
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Traditional media forced to reinvent themselves Faced with the growing dominance of GAFAM in the advertising market, traditional media outlets no longer have the luxury of remaining static.…
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