AdTrust by BuyTryShare
Editorial perspectives on trust, consumer proof and the future of advertising.
Subscribe to the AdTrust newsletter on LinkedIn.Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
Attention, trust, creativity: what traditional media remind advertising of If attention has now become a structuring KPI, the conference forcefully reminded us of one essential point: attention never…
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The Lidl case: a trigger, not the root cause Let us restate the facts clearly. Lidl France was convicted of misleading advertising after products featured in its TV…
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A disappointing start to 2025 for TV advertising revenues in Europe The latest figures published by Dataxis sound like a warning for the European advertising market. In most…
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The context: a model under pressure for media and creative agencies Whether they are strategic, creative, or media agencies, agencies are facing profound changes in their environment. The…
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