Consumer Proof & Reviews
What is the real economic value of consumer proof?
Consumer reviews build trust, but do they create real economic value for advertising? AdTrust breaks down the key mechanisms behind the numbers.
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Measure attention. Question trust.
Editorial perspectives on trust, consumer proof and the future of advertising.
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Insights on trust in advertising, proof vs. performance, media credibility, and consumer psychology
AdTrust Perspectives
Customer centricity: when brands talk about listening to customers… without really listening to their customers
The paradox of customer centricity Brands love to proclaim their love for their customers: slogans, value statements, promises of a ‘human-centred’ experience. They want to be ‘customer-centric’, at…
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AdTrust Perspectives
NPS: the ultimate indicator… or a trap for brands?
A widely used KPI… but with strong cultural biases Reminder for those unfamiliar with the term. NPS (Net Promoter Score) is a customer satisfaction indicator used worldwide. It…
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AdTrust Perspectives
Why brands need to stop suffering from reviews and integrate them into their media strategy
A single negative review can change everything… Sometimes all it takes is one cutting remark. One genuine but devastating comment, heard at the wrong time, in the wrong…
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