Most frequently asked B2B questions

A full BuyTryShare PoC is a structured, time-boxed engagement (approximately 6 weeks) that takes an advertiser from authorised CRM data to a TV/BVoD-ready proof asset. It covers the collection of authenticated customer reviews, the structuring of creative and technical elements, the QR code journey, the compliance dossier and the post-activation measurement framework. It is designed for advertisers, agencies and sales houses preparing a proof-based campaign.

Yes. The Customer Proof PoC is the upstream format. It runs in 3 to 4 weeks and validates whether the customer base can produce a proof that is authentic, traceable and exploitable enough to feed a future media activation. It is the recommended first step when the question is not yet "how do we broadcast?" but "do we hold a proof worth broadcasting?".

The Customer Proof PoC focuses exclusively on the customer asset: collection, authentication, structuring and restitution of the proof. The full BuyTryShare PoC adds everything required to activate that proof in a TV/BVoD context: creative integration, QR code journey, compliance dossier, asset preparation for the agency/sales house, and the measurement framework. The first one answers "do we have a proof?", the second one answers "how do we broadcast it?".

Yes. The Customer Proof PoC is designed exactly for this. It produces an authenticated, structured customer asset that the brand can use beyond advertising — internal communication, sales enablement, e-commerce pages, product packaging claims, B2B materials — without committing to a TV/BVoD activation. The customer proof has its own value, even when no broadcast follows.

The QR code is not designed as a direct-response performance mechanism. In a TV/BVoD environment, its value is not raw scan volume — it is the trust interaction it enables for the viewers who engage with the proof. The objective is not immediate response, but measurable trust interaction inside premium media environments. We focus on attention quality, the depth of the proof journey, the post-exposure behaviour and the qualitative signals of intent rather than on direct-response benchmarks, which would misrepresent what proof-based advertising is designed to achieve.

It is designed to prepare a TV or BVoD activation, but the broadcast itself is not part of the PoC scope. The PoC delivers the assets, the compliance dossier and the measurement framework. The actual media buying, film production and broadcast are managed separately by the advertiser, the agency or the sales house, with their existing partners.

Yes. The PoC relies on the brand's own identified customers, mobilised through an authorised CRM base. We do not work from external panels or from anonymous review platforms. The strength of the proof comes from the fact that the reviewers are real, identified, verified customers of the brand.

Authenticated reviews (rated and verbatim), purchase justifications, traceability metadata, average ratings, and curated verbatims selected for advertising exploitability. The PoC produces a structured customer asset, not raw user-generated content. Each proof carries its consent, its source and its evidence of purchase.

Plan 3 to 4 weeks for a Customer Proof PoC, and approximately 6 weeks for a full BuyTryShare PoC. An extension up to 8 weeks may be needed for the full PoC depending on the approval circuits of the advertiser, the agency and compliance. The PoC itself can be launched in under 30 days after scoping validation.

The brand owns the CRM base, the strategic objectives and the final validation of the assets. The creative agency owns the film and the creative narrative. The sales house owns the media plan and the broadcast. BuyTryShare provides the proof infrastructure that feeds all three: a verified customer asset ready to be integrated into the existing workflows without creating operational complexity.

Yes, and it is built into the PoC. For a full BuyTryShare PoC intended for TV/BVoD activation, we coordinate the constitution of the compliance dossier and the pre-broadcast validations, which may include the prior ARPP opinion depending on the format concerned. Compliance is not an afterthought: it is structured from the scoping phase.

Yes. The PoC operates exclusively on authorised CRM data, with explicit consent from each reviewer, full traceability of the proof origin, and storage and processing aligned with GDPR principles (purpose limitation, data minimisation, right of access, right to erasure). The reviewer remains in control of their data throughout the PoC and beyond. Our two B2C platforms — Televaluateurs and TV Reviewers — are built on this foundation.

The reviewer remains the author of their review and retains the corresponding rights. The brand obtains, through the consent framework, the rights to exploit the verbatims within the scope agreed in the PoC (typically: advertising activation on TV/BVoD, accompanying digital extensions, internal communication). BuyTryShare does not own the verbatims and does not resell them. The framework is contractualised at the start of the PoC.

Integrating a customer review into a TV commercial typically requires the prior ARPP opinion before broadcast, and the proof must respect the principles of loyalty, identifiability and verifiability laid out by the ARPP and the French advertising code. The PoC anticipates these requirements by structuring the proof — consent, traceability, source verification — in a format directly usable by the agency and the sales house when they submit the film for review.

BuyTryShare operates as the proof infrastructure provider. We do not produce films, buy media or replace the agency. We structure the collection (via our two proprietary platforms, Televaluateurs for France and TV Reviewers for international markets), authenticate the proofs, prepare the activation assets and coordinate the compliance dossier. The brand, the agency and the sales house keep their respective roles intact.

At this stage, several operational components are intentionally kept under manual supervision: the moderation back-office, CRM connectors, the PoC steering dashboard, the review validation and selection workflow, the reinforced white-label and the automation of justifications and exports. These will be progressively migrated into the SaaS layer as we scale. The current setup is a deliberate choice: it ensures the quality of every proof at the cost of full automation, which is the right trade-off during the PoC phase.

Preferential conditions may, in certain cases, be considered only on the full BuyTryShare PoC, depending on the reuse value of the case for BuyTryShare. The Customer Proof PoC itself remains at its standard entry level, as it is the foundation layer on which the rest of the device depends.

This is precisely why the Customer Proof PoC exists as a separate, upstream format. If the proof is insufficient — too few reviews, low average rating, weak verbatims, traceability gaps — we say so explicitly in the restitution and we do not push toward a full BuyTryShare PoC. The advertiser receives a clear assessment and can decide whether to address the gaps, reconfigure the scope or stop. The PoC is a validation tool, not a commitment to broadcast.

BuyTryShare does not operate as a consumer review platform. Our two platforms — Televaluateurs and TV Reviewers — are built specifically for advertising-grade proof: each review is tied to an identified customer of the brand, an authorised CRM source, an explicit consent and a verifiable purchase justification. The objective is not volume of reviews but the strength of each proof. Each verbatim that ends up in an advertising format has a complete audit trail behind it.

The PoC is not a substitute for Kantar brand-lift studies, Nielsen panels or Marketing Mix Modelling. It complements them. The PoC provides a structured proof asset and a measurement framework dedicated to the proof journey itself (collection quality, engagement depth, post-exposure signals). When the advertiser already operates an MMM or a brand-tracking study, the PoC plugs into it: the proof becomes a measurable lever within the existing framework, not a parallel measurement system.

BuyTryShare PoCs typically start from €5.9K depending on scope, media environment and operational perimeter. The investment positions the PoC as a controlled-risk validation step before any larger media commitment — it excludes media buying, film production and external technical fees related to validation or delivery. Contact us to discuss the scope most relevant to your environment.

Yes. Bundle formats may be offered to test the device across several brands, several countries or several categories within the same advertiser group. Bundles are particularly relevant for portfolio brands or multi-market activations, and allow shared learnings to be capitalised across scopes.

Supervised reuse means that some elements of a completed PoC — anonymised structure, methodology, indicative results — may be reused by BuyTryShare for case-study or industry-communication purposes, under a clear framework agreed with the advertiser. The brand retains control over what is shared, what remains confidential and how the case is presented. Nothing is reused without prior validation.

BuyTryShare is remunerated exclusively on the PoC fee and, where applicable, on the SaaS layer once industrialised. BuyTryShare is not structured as a media brokerage model: we do not take a percentage of the media spend and we have no financial interest in pushing the advertiser toward a larger media plan. This independence is structural — it guarantees that our restitution of the proof, including a negative one, remains aligned with the advertiser's interest rather than with a downstream media commission.

Supervised reuse is offered case by case, depending on the strategic value of the case for BuyTryShare's positioning, the willingness of the advertiser to be associated (named or anonymised), and the maturity of the results. When applicable, it can translate into preferential conditions on the full BuyTryShare PoC. The framework is always contractualised, the advertiser keeps a veto right on what is shared, and confidential perimeters can be excluded from the outset.