About BuyTryShare
Restoring trust at the heart of advertising through authentic consumer proof
Why I founded BuyTryShare®
Advertising has become more powerful, but trust has become harder to earn. BuyTryShare was created to reconnect brands, media, and audiences through authentic, verified consumer proof.
I founded BuyTryShare because the industry needed a credible bridge: a way to reconnect premium environments with what audiences actually trust — the lived experience of real buyers, expressed clearly and verified responsibly.
Our approach is deliberate: transparency first, certification where it matters, and metrics that respect both advertisers and the public.
Designed to:
- Strengthen brand credibility with real evidence
- Help media regain value beyond GAFAM dominance
- Improve campaign impact through consumer trust
BuyTryShare amplifies creativity with proof.
— Stéphane Le Breton
The vision, back in 2014
This conviction isn't new. Back in November 2014, I already argued that consumers could be a brand's most powerful ambassadors — or its harshest critics — and that brands grow by listening to them rather than talking at them. BuyTryShare is the infrastructure that finally turns that conviction into measurable proof.
Explore Our Vision
BuyTryShare is built on a long-term thesis about advertising, trust, and the role of media. Explore the thinking behind it.
Our Mission
Trust cannot be claimed, it must be demonstrated. BuyTryShare was created to address a structural problem the industry has been avoiding for too long.
Long-term vision
Reconciling advertising with trust. BuyTryShare aims to become the proof infrastructure that enables brands, agencies, and media to restore credibility.
Why Now?
All the conditions are finally in place. Today, failing to reconcile advertising and evidence would be a renunciation.
BuyTryShare exists because visibility alone is no longer enough.
Advertising must be trusted—not just seen.