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Launch your Proof of Concept with BuyTryShare®

A supervised media activation designed to demonstrate the value of customer proof in advertising

Want to understand the methodology first? Discover the PoC Framework →

PROOF OF CONCEPT FRAMEWORK

Scope and Typical Schedule

BuyTryShare PoCs are intentionally designed to remain focused and measurable—creating clear outcomes without disrupting existing media environments.

Scope of the PoC

  • One Brand
  • One Territory
  • Premium Media
  • Authentic Consumer Proof
  • Controlled Format

Typical Schedule

Framing & Preparation

Week 1–2

Media Activation

Week 2–4

Analysis & Lessons Learned

Week 4–6

Objective: Demonstrate how certified consumer proof improves advertising effectiveness at media scale.

What is Measured

BuyTryShare measures what matters most: trust, engagement, and real business impact.

Trust & Reputation

Track authentic consumer sentiment and brand perception.

Consumer Engagement

Measure interaction with proof content and audience attention.

Activation Signals

Monitor actions such as visits, leads, and conversions.

Outcome Indicators

Evaluate campaign performance through meaningful results.

Metrics are tailored to each campaign—there is no one-size-fits-all KPI model.

Charts and workspace illustrating campaign measurement

What is Delivered

A BuyTryShare PoC delivers clear, practical, and ready-to-use outcomes.

Proof Activation

Integrate authentic consumer proof into advertising.

Verified Testimonials

Collect trusted, media-ready customer experiences.

Journey & Measurement

Connect consumer engagement with measurable campaign impact.

Actionable Insights

Deliver clear results with minimal complexity.

Built to integrate seamlessly—without heavy operational changes.

What This Format Guarantees

Every PoC follows the same disciplined structure—so stakeholders know what to expect.

Controlled Framework

For all stakeholders

Quickly Actionable

Results you can use

Evidence-Based

Basis for deployment decisions

No Commitment

At this stage

The BuyTryShare Ramp-Up Logic

Test
Measure
Standardize
Automate
Scale

PoCs are the mandatory stepping stone between a conceptual innovation and a credible, exploitable, and sustainable technology platform.

Perfect For

Executive leadership

Strategic insights for leadership

Brand & marketing teams

Strategic insights for leadership

Agencies & media buyers

Strategic insights for leadership

EXPLORE FURTHER

Two ways to go deeper

Before starting, advertisers, agencies and sales houses often want to review the underlying framework and the most frequently raised questions.

METHODOLOGY

PoC Framework

The validation methodology behind BuyTryShare proof deployments — scope, schedule, governance and what the format guarantees.

Read the Framework

OPERATIONAL QUESTIONS

B2B FAQ

The operational, compliance and deployment questions most frequently raised by advertisers, agencies and media partners.

Review Key Questions

Ready to Launch Your Proof of Concept?

Start demonstrating the value of customer proof in your advertising campaigns today.

Let's discuss your PoC