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A simulation framework by BuyTryShare®

The Proof ROI Engine

Exposure creates attention. Proof creates conversion.

See how it works Explore the model

À qui ça s'adresse — et pourquoi ça change toutWho it's for — and why it mattersPara quién es — y por qué lo cambia todoFür wen — und warum es alles verändertPer chi è — e perché cambia tutto

Vous mesurez l'exposition et l'attention. Vous ne mesurez pas ce qui transforme l'attention en conversion : la preuve. The Proof ROI Engine modélise les 4 étapes du ROI publicitaire — pas 2 — et simule combien votre campagne TV perd à ignorer la couche preuve.You measure exposure and attention. You don't measure what turns attention into conversion: proof. The Proof ROI Engine models all 4 steps of advertising ROI — not 2 — and simulates how much your TV campaign loses by ignoring the proof layer.Mides la exposición y la atención. No mides lo que transforma la atención en conversión: la prueba. The Proof ROI Engine modela las 4 etapas del ROI publicitario — no 2 — y simula cuánto pierde tu campaña de TV al ignorar la capa prueba.Sie messen Exposure und Aufmerksamkeit. Sie messen nicht, was Aufmerksamkeit in Conversion verwandelt: den Beweis. The Proof ROI Engine modelliert alle 4 Stufen des Werbe-ROI — nicht nur 2 — und simuliert, wie viel Ihre TV-Kampagne verliert, wenn sie die Beweis-Ebene ignoriert.Misuri l'esposizione e l'attenzione. Non misuri ciò che trasforma l'attenzione in conversione: la prova. The Proof ROI Engine modella le 4 fasi del ROI pubblicitario — non 2 — e simula quanto la tua campagna TV perde ignorando il livello prova.

Pour qui :Built for:Para:Für:Per:

AnnonceursAdvertisersAnunciantesWerbetreibendeInserzionisti

Vous challengez votre MMM ou votre attribution TV, mais la couche crédibilité du message reste absente du modèle. Simulez l'uplift de ROI incrémental qu'ajoute une couche preuve certifiée à votre plan média.You challenge your MMM or TV attribution, but the message-credibility layer stays missing from the model. Simulate the incremental ROI uplift a certified proof layer adds to your media plan.Cuestionas tu MMM o tu atribución TV, pero la capa de credibilidad del mensaje sigue ausente del modelo. Simula el uplift de ROI incremental que añade una capa prueba certificada a tu plan de medios.Sie hinterfragen Ihr MMM oder Ihre TV-Attribution, aber die Ebene der Botschafts-Glaubwürdigkeit fehlt im Modell. Simulieren Sie den inkrementellen ROI-Uplift, den eine zertifizierte Beweis-Ebene Ihrem Mediaplan hinzufügt.Metti in discussione il tuo MMM o la tua attribuzione TV, ma il livello di credibilità del messaggio resta assente dal modello. Simula l'uplift di ROI incrementale che aggiunge un livello prova certificato al tuo piano media.

Agences média & conseilMedia & consulting agenciesAgencias de medios y consultoríaMedia-Agenturen & BeratungAgenzie media e consulenza

Vous arbitrez entre formats, chaînes, écrans — sans variable preuve dans votre équation. Chiffrez le gain pour vos clients d'un adossement preuve vs. une TV classique, à budget constant.You arbitrate between formats, channels, screens — with no proof variable in your equation. Quantify what a proof-backed TV spot adds for your clients vs. a classic one, at constant budget.Arbitras entre formatos, cadenas, pantallas — sin variable prueba en tu ecuación. Cuantifica el beneficio para tus clientes de un respaldo prueba vs. una TV clásica, a presupuesto constante.Sie entscheiden zwischen Formaten, Sendern, Bildschirmen — ohne Beweis-Variable in Ihrer Gleichung. Quantifizieren Sie den Vorteil für Ihre Kunden durch beweisgestützte TV vs. klassische TV, bei gleichem Budget.Arbitri tra formati, canali, schermi — senza variabile prova nella tua equazione. Quantifica il beneficio per i tuoi clienti di un supporto prova vs. una TV classica, a budget costante.

Régies TV & BVoDTV & BVoD ad salesComercializadoras TV & BVoDTV- & BVoD-VermarktungConcessionarie TV e BVoD

Vous vendez du GRP et de l'attention, mais la conversion aval vous échappe quand les annonceurs challengent leurs budgets. Démontrez l'incrémentalité qu'offrent vos espaces quand ils sont adossés à une Télévaluation.You sell GRPs and attention, but downstream conversion escapes you when advertisers challenge their budgets. Demonstrate the incrementality your inventory delivers when backed by a Televaluation.Vendes GRPs y atención, pero la conversión posterior se te escapa cuando los anunciantes cuestionan sus presupuestos. Demuestra la incrementalidad que ofrecen tus espacios cuando están respaldados por una Televaluación.Sie verkaufen GRPs und Aufmerksamkeit, aber die nachgelagerte Conversion entgleitet Ihnen, wenn Werbekunden ihre Budgets hinterfragen. Weisen Sie die Inkrementalität nach, die Ihr Inventar liefert, wenn es durch eine Televaluation gestützt wird.Vendi GRP e attenzione, ma la conversione a valle ti sfugge quando gli inserzionisti mettono in discussione i loro budget. Dimostra l'incrementalità che offrono i tuoi spazi quando sono supportati da una Televalutazione.

L'accès beta donne :What beta access gives you:Lo que da el acceso beta:Was Ihnen der Beta-Zugang bietet:Cosa offre l'accesso beta:

  • Simulation paramétrable (budget média, mix TV/BVoD, catégorie annonceur)
  • Benchmark sectoriel sur les 4 étapes du ROI
  • Comparaison ROI standard vs ROI avec couche preuve, exportable
  • 30 min de calibrage avec BuyTryShare sur votre campagne réelle
  • Parametric simulator (media budget, TV/BVoD mix, advertiser category)
  • Sector benchmark across the 4 ROI steps
  • Standard ROI vs. proof-layer ROI comparison, exportable
  • 30 min calibration call with BuyTryShare on your real campaign
  • Simulación parametrizable (presupuesto de medios, mix TV/BVoD, categoría anunciante)
  • Benchmark sectorial sobre las 4 etapas del ROI
  • Comparación ROI estándar vs ROI con capa prueba, exportable
  • 30 min de calibración con BuyTryShare sobre tu campaña real
  • Parametrischer Simulator (Media-Budget, TV/BVoD-Mix, Werbekategorie)
  • Branchen-Benchmark über die 4 ROI-Stufen
  • Standard-ROI vs. Beweis-Ebenen-ROI im Vergleich, exportierbar
  • 30 Min Kalibrierungsgespräch mit BuyTryShare zu Ihrer realen Kampagne
  • Simulazione parametrica (budget media, mix TV/BVoD, categoria inserzionista)
  • Benchmark settoriale sulle 4 fasi del ROI
  • Confronto ROI standard vs ROI con livello prova, esportabile
  • 30 min di calibrazione con BuyTryShare sulla tua campagna reale
Demander l'accès à la betaRequest beta accessSolicitar acceso betaBeta-Zugang anfragenRichiedi l'accesso beta Voir le modèle en détailSee the model in detailVer el modelo en detalleModell im Detail ansehenVedi il modello in dettaglio

How ROI actually works

From media spend to measurable business impact — the chain has four steps, not two.

Exposure

Media reach — your ad is seen.

Attention

Cognitive capture — your message registers.

Proof

Certified consumer validation — your message is believed.

BTS

Impact

Incremental business outcome — direct + assisted conversion.

Standard ROI models measure steps 1 and 2. The Proof ROI Engine models all four — including the proof layer that turns attention into conversion.

What most ROI models miss

Direct measurable impact

QR scans, landing page visits, trackable post-exposure actions. This is what standard attribution captures.

Assisted impact — the core value

The invisible influence: a consumer sees the proof layer, does not scan, but is reassured. The decision happens later — but the proof was the catalyst.

Scenario-based outcomes

Upside / Base / Stress. A realistic reading of what proof integration delivers — not a promise, but a quantified planning scenario.

Media and reviews: complementary, not competing

Media measurement has become sophisticated. Brands track exposure through GRP, reach, frequency. They measure clicks, visits, and trackable actions.

But these metrics share the same blind spot: they measure activity, not validation. They capture whether an ad was seen — not whether it was believed.

Media tracks activity. Proof tracks validation. You need both.

Proof is the missing layer

BuyTryShare integrates certified customer proof directly into media environments to activate the missing layer between attention and conversion.

Certified reviews

Only verified post-purchase buyers. NF522 / ARPP aligned.

Premium media context

TV, BVoD, cinema, press — where attention is highest.

Immediate activation

5-second proof tag with QR code, immediately after the main brand spot.

“Without question, the most innovative solution I've seen in the world of customer reviews and advertising.”

— Former VP, a leading US customer-reviews platform

What it looks like

The 5-second Trust Proof

Right after the brand spot, a 5-second tag displays certified customer proof: a verified rating, a real buyer review, and a QR code to go further. It is the layer ROI models don't measure — made visible on screen.

Verified buyer review
4.7/ 5 — 1,248 certified reviews

“True to the promise, I recommend without hesitation.”

Scan the reviewCertified consumer proof — NF522 / ARPP aligned

Illustrative mockup — Télévaluateurs® / TV Reviewers format. The QR stays discreet; the bottom bar represents the tag's 5 seconds.

From measured ROI to proof-driven ROI

Dimension Traditional media ROI Proof ROI Engine
Measurement basis Exposure-based Proof-based
Primary driver Click / visit driven Conversion uplift driven
Attribution scope Direct only Direct + assisted
Output type Static forecast Scenario-based (Upside / Base / Stress)
Trust modelling Not included Core variable — proof uplift quantified

A modelling framework, not a promise

The Proof ROI Engine is a scenario-based simulation tool designed to help advertisers and media planners quantify the value of certified consumer proof — before committing to a full activation.

Scenario-based (Upside / Base / Stress)
Adaptable per vertical — 8 sectors modelled
User inputs override defaults — no black box
Designed for PoC planning conversations

(beta internal modelling framework — outputs are planning estimates, not guaranteed forecasts)

Works across industries

Certified consumer proof delivers measurable uplift wherever trust is a purchase driver.

FMCG Volume & influence at scale
Automotive Reassurance & high-consideration decision
Telecom Conversion funnel compression
Banking & insurance Friction reduction at onboarding
Travel & hospitality Social proof at the moment of booking intent
Health & wellness Peer validation in trust-sensitive categories
Retail & fashion Review intensity & conversion quality
QSR / Fast food Coupon-driven restaurant traffic, directly measurable

Quantify the impact of proof

The Proof ROI Engine is available on request for qualified marketing and media professionals. Run your own simulation before launching a PoC.

Request a simulation Launch a PoC

Access restricted to marketing professionals. The tool is available via a private link upon qualified request.