Reviews: a Sign of Confidence
Impact of reviews on consumers either BtoB or BtoC...
• 95 % read online reviews before buying a product (97% of local businesses)
• 92 % say that negative reviews have prompted them to avoid a company
• 74 % say that reviews boost confidence in a company
• 62 % say online customer reviews are ‘very useful'
• 49 % trust the advice of family and friends as much as they do their own
Sources: Statista/TripAdvisor/ Local Bright/ IFOP 2023
BuyTryShare will transform your approach to advertising by effectively re-establishing trust and engagement with your audience. Your (genuine) reviews will be available here.
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