What if your best advertisement was a review from a satisfied customer?

At BuyTryShare, we believe it's time to merge two forces that, until now, have lived in separate worlds:

• The power of traditional media: television, press, cinema... capable of reaching millions of people in a matter of days and building brand awareness.

• The trust of certified reviews: authentic feedback from real customers, identified and verified, directly influencing purchasing decisions.

Why separate them when their combination is explosive?

Imagine: you see a 5-second spot on TV for a sun cream. Not just with the brand's logo and promise... but with a 4.7/5 rating from 500 real-life buyers, collected in the 15 days prior to broadcast. It's no longer just advertising, it's social proof that reassures and triggers the desire to buy.

And it's not just an idea:

• In a test conducted on a European market, the addition of a visible note on the screen increased purchase intention by +28% compared to a classic spot.

• In the press, an insert showing the rating and a review extract generated 2.3 times more visits to the product page than the version without the review.

• In cinema, a car advertiser combined its trailer with a rating from recent customers, resulting in a 17% increase in test drive requests in the following weeks.

The result: a new advertising format, where the rating given by real buyers appears directly during the campaign, whatever the channel.

It's yesterday's audience power, amplified by today's credibility.

Why does this change everything?

1. Immediate credibility

Studies show that 74% of consumers believe that the presence of verified customer reviews boosts their confidence in a brand (source: BrightLocal).

Displaying these reviews at the very heart of a media campaign creates a reassuring reflex: “others have tested it, I can go there”.

💡 An example inspired by the market: in the cosmetics industry, campaigns incorporating certified reviews have seen up to +20% purchase intent compared to a classic spot.

2. Increased attention

In a saturated environment, with its ever-increasing number of solicitations, capturing even a few seconds of attention has become a rarity.

The presence of a real note acts as a “visual stopper” and draws the eye instinctively.

💡 Example inspired by media studies: in the press, an insert showing a customer note generated up to x2 reading time and a significant increase in clicks to the product page compared to a version without a note.

3. Measurable ROI

The integration of verified reviews goes beyond simple advertising exposure: the message can be linked to measurable behaviors.

With BuyTryShare, activation tracking (via testers, QR codes, short links) makes it possible to identify.

💡 Hypothetical example: on a car launch, linking the broadcasting of a noted spot to the increase in test requests would make it possible to precisely quantify the impact of social proof in the media mix.

To sum up:

• Credibility: customer reviews inspire confidence.

• Visibility: an authentic figure attracts the eye.

• Measurement: exposure and conversion are linked.

In a nutshell:

• Social proof creates trust.

• Visual proof attracts attention.

• Numerical proof demonstrates return on investment.

It's this triple strength that BuyTryShare brings to traditional media campaigns.

How does it work?

1. Broadcasting the classic spot

It all starts with the advertiser's traditional media campaign: a TV or cinema spot, or a press insert. The objective remains the same: to tell the brand's story, highlight the product and generate desire.

2. Live social proof

The next step is a 5-second mini-spot. Simple and powerful, it displays the average rating given by buyers on the TV Reviewers® website - a platform that guarantees that each review comes from a real, identified consumer.

For example: “Average rating: 4.6/5 - based on 523 verified reviews”.

This figure becomes immediate proof, visible to the entire audience, reinforcing the credibility of the initial advertising message.

3. Action at your fingertips

A QR code appears on screen. Viewers can scan it instantly to :

• Give their review if they are already a customer.

• Discover and buy the product directly.

• Or... do both.

This bridge between traditional media and digital activation transforms a simple viewing into a measurable conversion opportunity.

💡 In pratice:

• On a TV screen, the succession of “spot + note + QR code” plays out in less than 40 seconds, but maximizes attention and trust.

• In the press, the principle is identical: campaign visual, then “note + QR code” insert to extend the online experience.

A winning bet for...

Brands: more sales, more trust

• Studies show that adding verified customer reviews to a communication can increase purchase intent by +18 to +25% (source: Spiegel Research Center).

• Campaigns incorporating social proof achieve an average online conversion rate 12% higher than a conventional message.

• By combining the reach of TV or press with this immediate proof, BuyTryShare gives brands a lever with a double effect: massive reach and instant reassurance.

Media: a new format that generates additional revenues

• Ad Sales Houses can offer this “spot + social proof” format as a premium product, with measurable added value.

• On TV or cinema inventory, this format can generate up to +15% additional revenue per campaign, without cannibalizing traditional advertising space.

• At a time when publishers' traditional display revenues are falling (-5% on average by 2024), advertising innovation is becoming an indispensable growth driver.

Consumers: an active role in the life of brands

• 82% of consumers say they want to share their experience after a purchase (source: PowerReviews).

• With BuyTryShare, they don't just give a review: they see that review valued in a national campaign, reinforcing their sense of belonging.

• As a bonus, integrated QR codes offer direct interaction: participation, purchase, recommendation - a virtuous loop where the consumer becomes an actor and ambassador.

💡In summary:

• Brands → ROI boosted by trust and activation.

• Media → incremental revenues and differentiating format.

• Consumers → amplified and recognized voice.

Conclusion

The face of advertising is changing.

For decades, brands talked, consumers listened. Today, consumers talk to each other... and brands have everything to gain by inviting themselves into this conversation.

By combining the power of traditional media with the credibility of certified reviews, BuyTryShare offers a unique format that adds value to every second of attention, transforming trust into measurable performance.

This is an opportunity for brands to increase their impact, for the media to create new sources of revenue, and for consumers to play an active role in the lives of the brands they love.

The advertising market is looking for proof and efficiency. We believe BuyTryShare is one of those proofs.

📩 If you too would like to test this format in your next media plan, or find out more about our PoC approach, let's talk.