Revolutionize ad conversion

The conversion challenge: reconnecting consumers with advertising

Growing mistrust of traditional advertising

Today's consumers are inundated with advertising messages and are becoming increasingly distrustful. Several studies show that 90% of consumers place more trust in the opinions of other users than in traditional promotional messages.

BuyTryShare's solution: Integrating consumer reviews

To meet the challenge of conversion, BuyTryShare has designed a unique solution combining two decisive elements for advertising performance:

1. The power of consumer reviews: word-of-mouth and testimonials from other customers inspire confidence.

2. The impact of advertising screens: Advertising retains its emotional power, but must now integrate the social dimension to be more convincing.

To restore trust, BuyTryShare allows certified reviews to be included in various advertising formats:

• Commercials (TV, cinema)

• Advertising banners (online)

• Advertising pages (press)

• Interactive displays (in DOOH)

These customer recommendations provide immediate social validation, reassuring future buyers and increasing the effectiveness of campaigns.

Boost conversion KPIs with consumer reviews

BuyTryShare-driven campaigns are based on measurable data and performance, enabling the optimization of several key performance indicators (KPIs). Here are the main KIPs impacted:

1. Increased click-through rate (CTR)

• Ads that include reviews are perceived as more authentic.

• Consumers are more inclined to interact with this type of content, which increases click-through rates.

2. Improved conversion rate

• The presence of positive reviews reassures consumers during the purchasing process.

• This facilitates the decision to buy, thus increasing the number of conversions

3. Cost-per-acquisition (CPA) reduction

• By increasing ad relevance, BuyTryShare improves return on investment (ROI).

• Campaigns reach their objectives more quickly, while using fewer resources, thus reducing acquisition costs..

4. Longer advertising exposure times

• Content deemed credible and interesting holds the audience's attention for longer.

• This improves the memorability of the advertising message, reinforcing the overall impact of the campaign.

Technology for marketing efficiency

BuyTryShare is based on innovative technology that maximizes campaign effectiveness at every stage:

1. Integration of certified reviews per campaign

• Customer reviews are verified and integrated into the various advertising formats.

• This real-time personalization reinforces the authenticity and relevance of the message

2. Personalized advertising messages

• Campaigns are tailored to the products and services targeted, and to user behavior.

• Each customer sees a relevant, personalized message that meets his or her information needs.

3. Continuous performance analysis and optimization

• Performance is constantly measured through various KPIs.

• Adjustments are made in real time to improve campaign effectiveness.

Reconnecting advertising and the customer experience

At BuyTryShare, we're reinventing the way consumers interact with advertising by taking a customer experience-centric approach.

BuyTryShare's vision: More human and engaging advertising

• Advertising should no longer be limited to promoting a product or service.

• It must become a space for dialogue where the voice of consumers is valued.

• Customer reviews enrich advertising content with an emotional and social dimension.

Benefits for brands

• Strengthening brand image through a transparent, authentic approach.

• Improved business results thanks to greater consumer confidence.

• Maximize growth by exploiting the full potential of customer recommendations.

Conclusion: Take action with BuyTryShare!

If you're an advertising sales house or a brand looking to improve your bottom line, BuyTryShare offers you a powerful and innovative solution.

• Boost your performance with optimized campaigns.

• Inspire trust by integrating certified reviews.

• Reconnect your consumers with advertising by turning every interaction into a positive experience

Contact BuyTryShare today to find out how we can revolutionize your advertising campaigns and accelerate your growth!