International Use Cases: How BuyTryShare Adapts Beyond France

Everywhere in the world, the same observations apply:

• Media ad sales house revenues are structurally declining (particularly in print, but also on TV…);

• Advertising attention is dropping, especially with intrusive or untrustworthy formats;

• Consumers demand proof — lived experiences, tangible quality indicators — before buying;

• Marketing departments want ROI — concrete figures and actionable KPIs to justify their budgets.

BuyTryShare fits into this global dynamic. It is not dependent on any single local market but is built around a flexible triptych:

• A media campaign (TV — linear and/or BVoD, cinema, press…);

• A mechanism for collecting and showcasing customer reviews;

• A link to a landing page or activation journey via QR code or short URL.

All supported by an industrialized SaaS infrastructure, operated in partnership with TERRITORY Influence, a Bertelsmann group subsidiary, whose trnd.com platform is active in more than 10 countries.

Here is an overview of projected scenarios, inspired by operational discussions or standard configurations observed internationally. These examples illustrate how BuyTryShare can be locally adapted, which KPIs may be targeted, and what insights can guide initial rollouts across different cultural and media contexts.

Eastern Europe: Proof of Attention and Purchase in a Test Setup

In several Eastern European countries, projected scenarios with local media partners have helped envision a complete BuyTryShare activation, combining linear or BVoD TV broadcasting with a customer review and conversion mechanism.

Typical setup:

• A 20” main spot followed by a 5” add-on spot featuring an authentic customer review and a QR code;

• Recruitment of consumer testers via a certified local micro-influencer platform;

• Redirection to a dedicated landing page featuring reviews and a special offer or e-commerce link.

Goals of this configuration:

• Generate post-ad attention via customer reviews;

• Encourage action via QR code leading to an offer or detailed product info;

• Collect actionable data for retargeting or CRM follow-up.

Expected or benchmarked results (based on regional media benchmarks and post-campaign studies)

• QR code scan rate: above 2% in a TV context;

• Engagement rate on the reviews page: up to +30% versus a standard link

• Uplift in purchase intent post-exposure: +15 to +20 points depending on projected studies;

• 30-day repurchase rate: potentially 2x compared to a standard ad journey without social proof.

These projections serve as a reference model for BuyTryShare’s first PoCs, to be adapted depending on the media channel (linear or BVoD), industry sector, target audience, and local QR code usage habits.

Southern Europe: Combining TV and Social Ads through Social Proof

In discussions with audiovisual players in Southern Europe, several scenarios have been developed around repurposing customer reviews collected via TV into digital formats, especially social ads.

Projected setup :

• Integration of a quote or rating in a TV spot + QR code linking to a reviews page;

• Repurposing quotes into social ads (Meta/Instagram) for retargeting or acquisition;

• Cross-activation: linear or BVoD TV combined with digital campaigns led by the brand and its agency.

Expected benefits based on comparable format benchmarks:

• Increase in CTR for social ads featuring customer reviews: up to +40% versus standard formats

• Time spent on review pages: over 1 minute on average, signaling higher attention

• Post-exposure NPS scores potentially reaching between 8 and 9 out of 10 depending on product quality.

These use cases offer an excellent cross-media synergy, turning customer reviews into reusable, high-performing content assets.

Western Europe: Regulatory Precision and Controlled Test & Learn

In certain Western European markets, known for strict advertising regulations (e.g. substantiation, testimonial validation, ASA oversight…), BuyTryShare aligns well with a controlled test & learn strategy.

Projected scenario:

• TV or BVoD spot followed by a 5” testimonial spot with a QR code;

• Landing page with certified authenticity of reviews (ISO 20488 / NF522 standards);

• Option to reuse quotes in eCRM campaigns or sponsored videos.

Observations from similar formats :

• Campaigns with visible social proof generate better brand recall, especially in sectors like food, banking/insurance, or retail;

• Consumers are attentive to the “real testimonial” disclaimer in spots — often legally required;

• UGC-style videos (face-to-camera or animated quotes) drive higher-than-average engagement on social platforms.

The regulatory landscape demands transparency — which aligns perfectly with BuyTryShare’s DNA, whose process has been validated by the ARPP (French ad regulatory authority). (see here)

United States: A Fragmented but Ripe Market

Although BuyTryShare has not yet officially launched in the U.S., several signals show alignment with the expectations of the American market:

• QR codes in TV ads have surged since 2022, especially during the Super Bowl;

• “Shoppable ads + reviews” campaigns are booming with players like Walmart Connect, Amazon Ads, and NBC Universal;

• Consumers are accustomed to scanning and leaving reviews directly via their Smart TVs.

The BuyTryShare logic, centered on the combination of social proof and media power, could quickly find a place in this market — provided local targeting and measurement constraints are well integrated.

What These International Scenarios Teach Us

The various projected international scenarios demonstrate that the BuyTryShare model can be effectively tailored to local realities while maintaining its core identity. In Eastern Europe, pairing customer reviews with promotions drives strong engagement, as long as QR code usability is optimized for mobile. In Central Europe, emotionally sincere testimonial ads resonate well, but TV or BVoD channel selection must match audience habits. In Southern Europe, repurposing customer quotes into social media ads extends campaign life — provided messaging is properly synchronized with CRM. In more regulated markets such as the United Kingdom, the western countries of the EU, credibility and compliance are essential, with stringent legal disclaimers required in broadcast ads. And in the U.S., where QR scanning and social proof are already mainstream, the main challenge lies in managing media inventory fragmentation to ensure consistent exposure and measurement.

Conclusion: a solution designed globally, adapted locally

BuyTryShare is not a fixed model. It is a replicable methodology, built on three universal pillars:

1. The emotional power of media (linear TV, BVoD, press, cinema…);

2. The credibility of authentic customer reviews;

3. The ability to measure, activate and retarget intelligently.

Thanks to the trnd.com platform from TERRITORY Influence, present in over 10 countries, a BuyTryShare PoC can be launched quickly within a locally adapted framework — while maintaining European compliance standards (GDPR, NF522 certification, etc.).

The advertising of tomorrow will be multicultural, connected, verifiable — and driven by the voice of those who truly experience the product: the customers.