From Idea to Innovation: The Story Behind BuyTryShare

In today’s rapidly evolving advertising landscape, trust has become a rare commodity. Traditional advertising methods, while still impactful, often struggle to resonate with increasingly skeptical audiences. As someone who has spent years observing the intersection of media, technology, and consumer behavior, I realized there was a missing link: a way to bridge the credibility of consumer voices with the wide-reaching power of television. That’s how BuyTryShare was born.

The Inspiration: A Growing Disconnect in Advertising

It all began with a simple observation: while TV advertising remains one of the most effective ways to generate brand awareness, consumers today rely more heavily on peer recommendations and reviews to make purchasing decisions. There’s a growing disconnect between these two powerful forces. Advertisers spend billions on TV campaigns, but they often struggle to convert awareness into trust and, ultimately, sales.

I asked myself: What if we could integrate consumer reviews into the heart of TV advertising? What if we could combine the emotional impact of television with the credibility of real customer voices

These questions became the foundation for BuyTryShare.

The Vision: Empowering Media and Restoring Trust

At its core, BuyTryShare is designed to solve a dual challenge:

1. For media companies: How can we help them monetize their audiences more effectively in a time of stagnant or declining ad revenues?

2. For advertisers: How can we restore trust in brand messaging and encourage deeper audience engagement

The solution was to create a platform that amplifies the most trusted form of advertising—consumer reviews—by integrating them seamlessly into media campaigns. This approach not only strengthens the bond between brands and their customers but also provides media companies with an innovative tool to drive new revenue streams.

The Journey: From Concept to Reality

The journey to develop BuyTryShare wasn’t easy. It required months of research, prototyping, and conversations with key players in the advertising and media industries. One pivotal moment came when I realized how closely aligned this idea was with trends I observed globally:

• Advertisers were already investing heavily in activating reviews through agencies but lacked a scalable way to integrate them into their broader campaigns.

• Media companies were seeking innovative solutions to stay competitive and add measurable value to their clients’ advertising investments.

• Consumers were increasingly demanding authenticity and transparency from the brands they supported

By synthesizing these insights, I knew BuyTryShare could be a game-changer. It’s not just an idea—it’s a platform designed to empower media companies and advertisers to build trust, drive engagement, and ultimately grow revenue.

The Key Insight: TV Drives Impact, Reviews Drive Trust

One of the key insights behind BuyTryShare is the complementary power of television and customer reviews. TV advertising creates broad awareness and emotional connections, while reviews provide the trust and credibility needed to turn interest into action. By combining these two forces, BuyTryShare closes the loop between brand messaging and consumer action.

The value of this approach has already been validated by early interest from significant industry players like the European Leader of the Influence Maketing, which saw the potential for BuyTryShare to revolutionize the way advertisers leverage reviews.

Looking Ahead: A Platform for Everyone

BuyTryShare is more than a tool—it’s a strategy to reimagine how media and advertising work together in today’s fragmented landscape. By providing flexibility for Proof of Concept (PoC) campaigns, the platform is adaptable to the needs of both B2B and B2C advertisers, offering tailored solutions for different industries, campaign goals, and creative strategies.

This adaptability is crucial because BuyTryShare isn’t just about solving today’s challenges—it’s about building a sustainable model for the future of advertising.

Why BuyTryShare Matters

In a world where consumers are bombarded with information, trust is the most valuable currency. By enabling advertisers to integrate authentic customer voices into their campaigns, BuyTryShare helps brands build credibility and reconnect with their audiences. At the same time, media companies gain a powerful tool to diversify their revenue streams and showcase the tangible value of their platforms.

BuyTryShare represents a new way forward—one that combines innovation, collaboration, and the power of trust to redefine the advertising landscape.

Conclusion: The Start of Something Bigger

As I reflect on the journey that led to the creation of BuyTryShare, I’m excited about what lies ahead. The platform is just getting started, and I truly believe it has the potential to transform the way brands, consumers, and media companies interact.

BuyTryShare is more than a product—it’s a mission to restore trust in advertising and help media companies thrive in a changing world. And this is just the beginning.

Whether you’re a media executive, an advertiser, or someone passionate about innovation, I’d love to hear your thoughts on BuyTryShare and how it can make an impact for you. Let’s build the future of advertising—together