Why gathering consumer opinions is a strength for Ad Sales Houses, media agencies and advertisers

In an ever-changing advertising landscape where competition for consumer attention is fierce, integrating customer reviews into your campaigns can make all the difference. At BuyTryShare, we firmly believe in the power of the consumer voice, not only to enhance brand credibility, but also to maximise the impact of advertising campaigns.

Satisfied consumers: an advantage that must be utilised

A study published by e-Commerce Mag in 2023 shows that 93% of French consumers are satisfied with their experience. This impressive figure shows that consumers share positive experiences in the majority of cases. By soliciting their opinions, media agencies and advertisers have a valuable resource to boost the trust and engagement of their target audiences.

Negative reviews: an opportunity to lend credibility to positive reviews

Contrary to popular belief, negative reviews are not a threat, but a strategic tool to strengthen the credibility of positive feedback. Studies show that all reviews that are unanimous can be perceived as less authentic. The presence of some negative reviews, as long as they remain in the minority and are handled proactively, adds a dimension of authenticity to the brand's image. Indeed, these reviews show that the brand is transparent and open to dialogue, which strengthens consumer trust.

Why should you include reviews in your advertising campaigns?

1. Increased credibility

Consumers trust their peers more than purely advertising messages. By incorporating verified reviews into your campaigns, you can lend credibility to your products or services.

2. A stronger commitment

Consumer reviews elicit immediate identification and create an emotional connection. They allow your audience to project themselves into a positive experience.

3. Optimising advertising performance

By associating notices with relevant advertising screens, BuyTryShare helps to maximise the impact of campaigns by boosting engagement and increasing return on investment.

4. Proactive reputation management

By collecting and highlighting reviews, you show that your brand is listening and is keen to meet consumer expectations.

BuyTryShare: your ally for trust-based campaigns

At BuyTryShare, we have designed an innovative solution that combines the power of consumer reviews with that of advertising screens. Using data-driven technological tools, we enable advertising sales houses and advertisers to transform customer feedback into genuine performance drivers.

In conclusion

Soliciting consumer opinions is not only an effective strategy, it is also an asset for building a strong and lasting brand image. Reviews, whether positive or negative, help to establish a relationship of trust between your brand and your customers. By integrating these reviews into your advertising campaigns with the help of BuyTryShare, you put all the chances on your side to captivate your audience and optimise your performance.

So, are you ready to give your consumers a say? Trust BuyTryShare to maximise the effectiveness of your campaigns thanks to the power of customer reviews.