Why BuyTryShare reviews are the most reliable on the market

1. Confidence at half mast in the face of false reviews

The initial euphoria surrounding online reviews has given way to an era of suspicion. The web is saturated with biased testimonials, artificially inflated ratings and even reviews generated entirely for commercial purposes. Recent investigations have revealed that some influencers were promoting products they had never tested, sometimes under the guise of undeclared partnerships. More and more influencers are being condemned.

At the same time, popular platforms have been criticised for their lack of rigour in moderating content, allowing thousands of fake reviews to flourish. Consumers, who are becoming increasingly well-informed, are developing a growing distrust.

And this mistrust does not stop with end users. Brands, advertisers and, above all, advertising sales houses are now afraid of being associated with content deemed to be misleading or manipulated. For some professionals, the inclusion of reviews in TV advertising is seen as a potential risk of ‘misleading advertising’.

This context creates an urgent need to restore trust. And that means rigorous methodology, total transparency and tangible proof of authenticity.

2. BuyTryShare: traceability, authenticity and integrity

BuyTryShare was created precisely to meet this need for truth. With us, reviews are not ‘easy’ to obtain, they are reliable. Every stage of the process is designed to guarantee that the customer's word is sincere and can be used in full compliance.

• Traceability: from purchase to use, right through to the final review, every step is traced. We know exactly who tested what, when, how and in what context.

• Authentication: reviews are linked to real, identified consumers who have actually had an experience with the product or service.

• Authenticity: no review is paid for. No review is biased. No review is deleted if it is neutral or critical. This is their strength.

Our communities are made up of individual volunteers who are passionate or curious, sometimes micro- or nano-influencers - but always non-professionals. Their reviews are not bought, scripted or overplayed. They test, they judge, they share, naturally.

In February 2025, the ARPP confirmed that our approach complied with current ethical recommendations, provided that we met certain transparency criteria (mention of source, date, volume of reviews, legibility of information). BuyTryShare complies with these criteria in all its activations, including television.

This rigorous framework removes the doubts expressed, in particular by a head of research at a major TV Ad Sales house, who feared that consumer reviews in advertising might be confused with misleading advertising. There is no staging, exaggerated promises or manipulation here. There are facts, feelings and evidence.

3. The proven impact of reviews... multiplied on TV

Customer reviews are not just a means of reassurance. They are conversion accelerators. And the figures prove it:

• +18% average sales thanks to customer reviews.

• +31% average basket value for positive reviews.

• Up to +380% conversion rate on premium products.

These data, from studies carried out by the Harvard Business School and the Spiegel Medill Research Center (Northwestern University), are now benchmarks for understanding the impact of social proof in the purchasing process.

But these figures apply to digital channels. What happens when we transpose these reviews into TV advertising? We add an emotional layer, a memorising force and a regulatory framework that make them even more effective.

Reviews broadcast on television:

• Have a massive impact, with immediate resonance.

• Gain credibility, because they go through a demanding media.

• Provoke strong identification thanks to the power of image and sound.

We're no longer just talking about reviews. We're talking about embodied social proof, relayed on a large scale, in a context of trust.

That's precisely what BuyTryShare offers: to turn the voice of the consumer into an advertising performance tool. Without cheating. Without overplaying. And with results.

Advertisers and agencies: we'd like to put ourselves to the test. Give us a call ;-)