BuyTryShare makes its debut at Cannes Lions 2025: creativity, trust, and a new voice for media
BuyTryShare is participating for the first time in Cannes Lions, the global festival of creativity, from June 16 to 19, 2025. This is a strategic step for this innovative solution that reconciles advertising and social proof, and which has been highly recommended by a media expert for its potential to transform advertising impact.
Stéphane LE BRETON
6/14/20253 min read


BuyTryShare is participating for the first time in Cannes Lions, the global festival of creativity, from June 16 to 19, 2025. This is a strategic step for this innovative solution, which reconciles advertising and social proof and has been highly recommended by a media expert for its transformative potential.
The Cannes Lions is much more than a festival: it is the meeting point for major advertisers, creative agencies, media companies, and technology platforms from around the world. It is also the place to be for any company that wants to make a difference in TV, print, and cinema advertising..
A strategic foothold at RTL Beach
During Cannes Lions, BuyTryShare will be present on the Croisette, at the heart of the action. This opportunity is further enhanced by the presence of RTL Beach, an iconic venue at the festival, hosted by the RTL Group—itself owned by Bertelsmann, which is also a shareholder in TERRITORY Influence, BuyTryShare's operational partner..
This proximity allows us to envisage concrete synergies with media sales houses and press and TV groups present in Cannes, to build campaigns that combine emotion, social proof, and measurable return on investment. BuyTryShare: a concrete response to the advertising crisis of confidence
BuyTryShare: a concrete response to the crisis of confidence in advertising
Faced with growing mistrust of traditional advertising messages, BuyTryShare offers an original approach: integrating authentic customer reviews into media communication campaigns via a complementary 5-second format added to the classic commercial. This format presents a verified rating out of 5, a certified customer quote, and a QR code linking to the full reviews.
The solution is delivered in partnership with TERRITORY Influence, a subsidiary of the Bertelsmann Group and European expert in influencer marketing. BuyTryShare is aimed directly at traditional media—television, press, cinema—that are seeking to regain attention and credibility while proving their performance.
This hybrid format—at the crossroads of Craft (creative quality), Engagement (consumer interaction), and Experience (immersive media journey)—restores meaning and effectiveness to communication. Above all, it is measurable, which perfectly meets brands' expectations in terms of Strategy and advertising ROI.
Advertisers out in force on the Croisette
Every year, the Cannes Lions become the scene of a veritable pilgrimage for the world's leading advertisers. Fast-moving consumer goods (FMCG) groups, iconic luxury brands, banking and insurance giants, technology platforms, car manufacturers, and international retail chains all converge on the Croisette to capture the spirit of the times, detect weak signals, and, above all, identify the creative ideas that make a difference.
These brands evaluate campaigns that are capable of influencing both branding and performance in categories as varied as:
Classic: advertising in its purest form, with a focus on craftsmanship and visual impact.
Health: for campaigns with a high level of responsibility, combining ethics, effectiveness, and education.
Good: where social and environmental commitment becomes a lever for sustainable brand awareness.
Titanium: the premier category, where revolutionary ideas stand out, often at the crossroads of technology, media, and society.
In this demanding context, BuyTryShare stands out as a fundamental innovation, based not only on creative virtuosity, but on a paradigm shift: making the customer's voice an integral part of the advertising message without altering the creativity of the advertisement.
It is a new activation lever that is simple, measurable, and powerful, meeting two key expectations of advertisers:
Reconcile traditional media with consumer confidence by incorporating authentic, traceable, and valued reviews into commercials.
Prove the effectiveness of the message with a measurable ROI: increased attention, clicks on QR codes, leads, sales, and customer loyalty.
With this approach, BuyTryShare appeals to brands looking for more than just a “creative coup”: they are seeking a lasting change in perception and customer relations. It is this ambition that echoes the spirit of the Lions, and in particular the criteria of a category such as Titanium, which honors ideas capable of redefining the role of advertising in our societies.
An invitation to The French Connexion: Networking and Influence à la Française
BuyTryShare is also invited to the Happy French Hour – The French Connexion evening event, co-organized by Silverpush and The Media Leader. This networking event, scheduled to take place at the Croisette Beach Hotel, will bring together key figures from the French-speaking and international advertising scene. It is the ideal setting for forging links and accelerating collaborations.
In Cannes, BuyTryShare gives the media a new voice
By participating in Cannes Lions 2025, BuyTryShare isn't just looking for visibility: it's offering a vision. A vision of advertising that no longer imposes itself, but proves, reassures, and transforms. For media companies, brands, and agencies looking for formats that reconnect media with their audience, the date is set.
📍 From June 16 to 19, find BuyTryShare in Cannes: in the aisles, at RTL Beach, or over a drink at French Connexion.
Our commitment
Reviving trust in brand advertising through innovation.
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