BuyTryShare, invited to The Future of Video Paris 2025: a presence that makes sense

A key event for the future of video advertising

The Future of Video Paris 2025 has established itself as the largest French event dedicated to the transformation of the audiovisual landscape. The event brought together more than 500 decision-makers from the media, advertising sales houses, agencies, brands, streaming platforms and adtechs.

The issues addressed - from the growing role of CTV to the evolution of cross-media measurement - are at the heart of the challenges to which BuyTryShare intends to respond. So it was only natural that we should take part in this day of debate and forward thinking.

Why BuyTryShare was there: 3 concrete reasons

1. Responding to the need for diversification in Advertising Sales Houses

Today, brands and advertising agencies are faced with an ever-increasing fragmentation of video channels - linear TV, connected TV, social platforms, YouTube, and so on. In this environment, advertisers are no longer content to simply measure audiences: they are seeking to demonstrate the real impact of their campaigns on consumer perception.

BuyTryShare does not replace measurement tools, but it does enable advertising sales houses to offer their advertisers a powerful campaign complement: authentic customer reviews, collected from real buyers and used as social proof integrated into advertising assets (TV, press, digital, etc.).

➡️ This is a new way of reinforcing the effectiveness and credibility of video campaigns, by capitalising on the voice of the customer - a powerful lever of trust and reassurance at the moment when the consumer makes a decision.

➡️ This is a new generation of measurement, which goes beyond simple views or impressions to include genuine consumer activation.

2. Supporting the automation and performance of video purchasing

Automation, particularly via programmatic techniques, will be at the heart of video strategies in 2025. It will enable brands to optimise their advertising investments with precision and flexibility... but also with a demanding return on investment.

BuyTryShare fits into this performance logic. Our modules can be activated in addition to traditional or digital media plans to increase post-exposure conversion. In this way, we can provide quantified proof of the effectiveness of an advert - not only having been seen, but also having triggered an action from the exposed audience.

➡️ This is a direct response to the expectations of marketing and media departments: advertising that demonstrates its business impact, as well as its branding impact.

3. Participating in the convergence of TV, streaming and digital data

Another key trend discussed at the event was the need to decompartmentalise data between traditional television, CTV and digital. Today's consumer journeys are hybrid and non-linear. Yet most tools do not yet provide a fluid analysis of this complexity.

BuyTryShare breaks down silos by integrating both media data (GRPs, impressions, completion rates) and behavioural data from consumer engagement with recommendations... from the consumers of brands on campaign. In this way, we build bridges between media exposure and measurable actions in real life (purchases, reviews, recommendations).

➡️ This is a major opportunity for brands: to finally link TV/video exposure to concrete business indicators.

BuyTryShare: helping advertising agencies and brands prove the ROI of their campaigns

Our presence at The Future of Video Paris 2025 was not just symbolic. It demonstrated our desire to work closely with advertising sales houses, advertisers and media agencies at a time of high expectations in terms of performance, transparency and innovation.

Our unique approach - combining media data with authentic social evidence from consumers themselves - enables brands to :

• Maximise the impact of every euro invested in the video

• Turn passive viewers into active ambassadors

• Reinforce advertising credibility thanks to verifiable customer reviews

Towards more engaging, more measurable, more human video advertising

BuyTryShare is part of a new generation of players who want to reconcile the power of video advertising with the trust of word-of-mouth. The Future of Video Paris 2025 was an ideal opportunity to share this vision, initiate strategic exchanges and drive forward the market as a whole.

We would like to extend our warmest thanks to The Media Leader for this invitation, and remain at the disposal of brands, agencies and advertising sales houses wishing to build the future of video advertising with us.

👉 Would you like to find out more or arrange a demo? Contact us now.