AI at the service of advertising sales houses: how to turn consumer reviews into a lever for advertising performance

The challenge of traditional advertising: capturing attention and generating engagement

Media advertising sales houses operate in an environment where the pressure on advertising performance is increasing. Faced with demanding, over-solicited consumers, it is crucial to innovate in order to maintain the effectiveness of campaigns. The stakes are twofold:

• Maximize ad relevance and engagement.

• Offer advertisers differentiating solutions to stand out from the crowd..

Today, consumer reviews are a powerful lever of trust and conversion. But until now, activating them in traditional media has remained complex, manual and unscalable. This is where BuyTryShare's AI comes in.

The BTS Engine: industrial activation of consumer reviews thanks to AI

Our BTS Engine technology is based on advanced AI capable of harnessing and integrating consumer reviews into advertising campaigns in an automatic and relevant way. Here's how:

1. Intelligent review analysis and selection: AI can analyze thousands of consumer reviews in real time to identify those that are most relevant, credible and engaging for a given brand. Thanks to machine learning algorithms, it is able to detect reviews with a proven positive impact on consumer perception and purchasing decisions.

2. Personalization and adaptation to advertising formats: Thanks to AI, reviews can be reformulated and adapted to the requirements of different media (TV, press, cinema) to guarantee smooth, high-impact integration. Whether for a TV spot, a press insert or a cinema trailer, the BTS Engine will provide the desired content so that it integrates naturally into the chosen format.

3. Real-time optimization: The BTS Engine continuously measures the performance of collected reviews and automatically adjusts their distribution to maximize their impact. It is able to assess which types of reviews generate the most engagement according to audience segments and distribution channels, enabling campaigns to be optimized in real time.

4. Scalability and automation: Where the activation of notifications used to be a costly craft, our AI engine enables advertising agencies to offer this innovation on a large scale, with no additional overhead. This automated process guarantees optimal consistency and quality, while reducing operational costs.

Unprecedented monetization leverage for advertising sales houses

By integrating AI and consumer reviews into traditional advertising spaces, BuyTryShare opens up new economic perspectives for media groups' advertising sales houses:

• New premium advertising formats: Advertisers are willing to pay more for campaigns that incorporate the social proof of consumer reviews. These new formats add value by reinforcing the credibility of advertising messages.

• Increased engagement and conversion rates: An advertising campaign enriched with authentic reviews naturally generates more trust and interaction. Consumers tend to retain an ad better when it's based on a real, verifiable customer experience.

• Optimized monetization of media inventory: advertising sales houses can offer differentiated solutions to maximize the value of their advertising space. By enabling the dynamic integration of consumer reviews, they can create a new source of revenue while improving advertiser satisfaction.

• Actionable data and insights: the BTS Engine not only integrates consumer reviews, it also generates predictive analyses, enabling advertising sales houses and advertisers to better understand consumer trends and optimize their advertising strategies.

Use case: how an advertising network can boost the performance of a TV campaign with BTS Engine

Take the example of a TV advertising campaign for a cosmetics product. By integrating certified consumer reviews into the spots, the brand could observe a 35% increase in the memorization rate of the advertising message, and a 20% increase in online conversions. Thanks to BuyTryShare's AI, the most impactful reviews will have been selected and dynamically integrated into the campaign, optimizing its performance while enhancing the consumer experience.

AI for more effective and profitable advertising

Thanks to the AI-powered BTS Engine, BuyTryShare provides a concrete response to the challenges faced by advertising sales houses. We offer them a turnkey, automated and scalable solution to activate consumer reviews on a large scale and maximize the profitability of their campaigns.

The future of advertising is built on the convergence of technology and authenticity. With BuyTryShare, advertising sales houses in the media (TV, press, cinema) have a unique advantage in meeting advertisers' expectations and capturing consumers' attention with more engaging, high-performance campaigns.

Want to find out more about the power of the BTS Engine? Contact us today and discover how you can turn your advertising space into a lever for engagement and profitability!