Advertising sales houses: why try BuyTryShare now to boost advertising attention?

Attention, the lifeblood of advertising sales houses!

In a world saturated with advertising messages, capturing consumers' attention has become the main challenge for Ad-Sales Houses. Every day, an individual is exposed to thousands of advertisements (from 5,000 to 10,000!), on a variety of channels: television, press, social networks, digital signage, video streaming, etc. This overabundance creates a phenomenon of ‘advertising fatigue’, where consumers unconsciously filter out messages that they consider intrusive or irrelevant.

Why is attention so precious?

Advertising attention has become a rare and precious resource. Studies show that the average attention span of an ad is constantly decreasing, particularly on digital platforms. If an ad does not capture the viewer's interest in the first few seconds, it is ignored or skipped.

This reality is forcing advertising agencies to rethink their strategies: it's no longer enough to simply broadcast a message, we need to ensure that it leaves a lasting impression and generates genuine engagement. Unfortunately, traditional approaches based on repetition and intrusion are no longer sufficient.

The age of authenticity and social proof

The effectiveness of advertising campaigns is no longer based solely on the targeting and repetition of messages. Today's consumers are looking for social proof and authenticity before they trust a brand. They are more inclined to listen to other consumers than to an advertiser's institutional message. The success of consumer reviews, recommendations on social networks and influencer marketing illustrates this change in audience behaviour.

This is where BuyTryShare comes in with a major innovation: transforming the voice of consumers into a powerful advertising engagement lever. By integrating authentic testimonials directly into advertising campaigns, BuyTryShare enables brands and advertising sales houses to capture attention in a more natural, credible and effective way.

BuyTryShare: the advertising sales house's ally in maximising advertising impact

BuyTryShare offers a unique approach that integrates the power of consumer reviews - which, through their voices, become micro-influencers - directly into advertising screens. Rather than relying solely on brand speeches, BuyTryShare makes it possible to inject content generated by real consumers into advertising campaigns broadcast by the media..

Why is this a revolution?

1. Greater commitment: Consumers trust reviews from other consumers more than purely advertising messages. By incorporating these recommendations into ads, attention and interest are naturally heightened. Advertising becomes more immersive and interactive, encouraging viewers to identify with the testimonials and project themselves into the experience of the product or service being promoted.

2. Increased credibility: Advertising becomes a tool for reassurance. Seeing genuine consumers share their experience acts as a social validation that reassures and influences the buying decision. Unlike traditional marketing pitches, which can appear biased or overly promotional, real feedback inspires greater trust. This authenticity strengthens the emotional connection with the brand and increases purchase intent.

3. A data-driven approach for more relevant targeting: BuyTryShare not only integrates consumer testimonials; the BTS Engine platform also analyses all this content to provide maximum consumer insight. Using this data, advertising sales houses can offer their clients more comprehensive campaign reports with multiple KPIs measured.

4. A response to advertisers' expectations: Brands are looking for higher-performance campaigns capable of generating not only visibility, but also conversion. BuyTryShare enables advertising sales houses to offer differentiated added value to their advertisers by providing them with a solution that combines authentic storytelling and advertising effectiveness. This approach can significantly improve campaign KPIs (engagement rate, purchase intent, ad recall) and justify a higher return on investment.

5. An agile solution that can be adapted to all advertising formats: BuyTryShare can be integrated into a variety of media, including TV, digital, press and cinema advertising. Our modular offering means that advertising agencies can easily adapt campaigns to suit advertisers' needs and the specific characteristics of the delivery platforms.

Why should Ad-Sales Houses act now?

The advertising world is evolving rapidly, and advertisers are increasingly demanding in terms of the performance of their media investments. Trying out an innovative approach like BuyTryShare now means :

• Stand out from the crowd in an ultra-competitive market: By integrating social proof into their campaigns, advertising network operators position themselves as strategic partners with high added value for their customers.

• Optimise campaign ROI: A credible, engaging message attracts more attention and improves conversion rates.

• Staying one step ahead: Those who adopt new advertising trends first become market leaders.

Advertising sales houses have a unique opportunity to innovate and experiment with a new approach that meets today's advertising challenges. BuyTryShare is not just another solution, it's a paradigm shift in the way advertising captures and retains attention.

The question is no longer whether advertising agencies should adopt this model, but when. And those who act first will reap the greatest benefits.